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A Credit Card Designed to Help, Not Hurt

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A Credit Card Designed to Help, Not Hurt

Summary

Not all credit cards are created equal—and for Tony, that’s the point.

As co-founder and CEO of Possible, Tony Huang breaks down how the Possible Card® was built differently from the start: no late fees, no penalty fees and no incentives to push customers into more debt. It’s the first unsecured credit card designed for people with limited credit history, with a flat monthly fee and flexible credit limits.

The goal? Help customers build credit history sustainably, manage payments on their terms and move toward long-term financial health, without falling into the same debt traps they’ve experienced before. Coming soon.

Transcript

 As the Possible Loan took off, we noticed that a small number of customers were taking out a new loan every few months, right after repaying their previous loan. In other words, a debt cycle instead of small-dollar installment loans. What these customers needed was open-ended credit. It became clear the next step was for our team to make a credit card that will help our customers continue to manage debt and build credit sustainably.

Our team got to work applying the same principles, data and technologies that we used to build the Possible Loan. The result was the Possible Card. A credit card that is aligned with its customer's long-term interests. It's the first credit card designed to help customers spend less, not more of their hard earned money.

We made the Possible Card different. It is the first and only unsecured credit card on the market with no late fees or penalty fees, specifically designed for deep subprime individuals. Possible Card members simply pay a flat monthly fee to get a $400 or an $800 credit limit. This way, our own financial incentives are aligned with what's best for our customers.

We do well when we help customers stay out of debt and stay on track with their payments.

More in this series

All products are subject to eligibility and approval by Possible Financial Inc. dba “Possible Finance” and “Possible” or its banking partner Coastal Community Bank. Eligibility for a product is not guaranteed.

For Loans, Possible Finance has direct lending licenses in AK, CA, HI, ID, UT and WA. Idaho Residents: License #RRL-10073; Louisiana Residents: License #1697898; Nevada License #CDTH11200; Ohio Residents: License #ST.760161.000; Washington License #530-CC/SL-111888. California Residents: Possible Finance is licensed by the Department of Financial Protection and Innovation, pursuant to the California Deferred Deposit Transaction Law, License #10DBO-105848.

Loans in AL, AR, AZ, DE, FL, IA, IN, KS, KY, LA, MI, MO, MS, MT, NC, NE, NH, NV, OH, OK, OR, RI, SC, TN, TX, VA, VT, and WY are made by Coastal Community Bank, and serviced by Possible Finance. Texas Residents: Possible Finance is a licensed Credit Access Business; License #1800061850-160823.

*Funding typically occurs within seconds; ACH transfers take 1-2 business days. Instant Delivery fee may apply in select states.

^Loan amounts & structure vary by state. Max amount not typical.

°Savings since 2017 includes fees Possible doesn't charge (e.g., NSF, rollover) plus reduced costs from customers borrowing less frequently than typical payday loan users, assuming customers would otherwise have faced industry-average fees and borrowing rates. Sources: internal data; state regulatory data; CFPB (Pub. No. 2023-9); Pew ("Payday Lending in America," 2013); CRL ("Down the Drain," 2025). Individual results may vary.

¨See possiblefinance.com/samplepaymentschedules for rates & terms examples.

ˇReal customer compensated. Results may vary. 

˘Possible Loans offer up to 29 days of payment flexibility from original due date.

All trademarks and brand names are property of their respective owners. Use of them does not imply any affiliation with or endorsement by them.

If you have questions or concerns, please contact the Support Team at support.possiblefinance.com

Mailing Address: Possible Finance, PO Box 98686, Las Vegas, NV 89193

Possible Financial Inc. © 2026 - NMLS #1697898

All products are subject to eligibility and approval by Possible Financial Inc. dba “Possible Finance” and “Possible” or its banking partner Coastal Community Bank. Eligibility for a product is not guaranteed.

For Loans, Possible Finance has direct lending licenses in AK, CA, HI, ID, UT and WA. Idaho Residents: License #RRL-10073; Louisiana Residents: License #1697898; Nevada License #CDTH11200; Ohio Residents: License #ST.760161.000; Washington License #530-CC/SL-111888. California Residents: Possible Finance is licensed by the Department of Financial Protection and Innovation, pursuant to the California Deferred Deposit Transaction Law, License #10DBO-105848.

Loans in AL, AR, AZ, DE, FL, IA, IN, KS, KY, LA, MI, MO, MS, MT, NC, NE, NH, NV, OH, OK, OR, RI, SC, TN, TX, VA, VT, and WY are made by Coastal Community Bank, and serviced by Possible Finance. Texas Residents: Possible Finance is a licensed Credit Access Business; License #1800061850-160823.

*Funding typically occurs within seconds; ACH transfers take 1-2 business days. Instant Delivery fee may apply in select states.

^Loan amounts & structure vary by state. Max amount not typical.

°Savings since 2017 includes fees Possible doesn't charge (e.g., NSF, rollover) plus reduced costs from customers borrowing less frequently than typical payday loan users, assuming customers would otherwise have faced industry-average fees and borrowing rates. Sources: internal data; state regulatory data; CFPB (Pub. No. 2023-9); Pew ("Payday Lending in America," 2013); CRL ("Down the Drain," 2025). Individual results may vary.

¨See possiblefinance.com/samplepaymentschedules for rates & terms examples.

ˇReal customer compensated. Results may vary. 

˘Possible Loans offer up to 29 days of payment flexibility from original due date.

All trademarks and brand names are property of their respective owners. Use of them does not imply any affiliation with or endorsement by them.

If you have questions or concerns, please contact the Support Team at support.possiblefinance.com

Mailing Address: Possible Finance, PO Box 98686, Las Vegas, NV 89193

Possible Financial Inc. © 2026 - NMLS #1697898

All products are subject to eligibility and approval by Possible Financial Inc. dba “Possible Finance” and “Possible” or its banking partner Coastal Community Bank. Eligibility for a product is not guaranteed.

For Loans, Possible Finance has direct lending licenses in AK, CA, HI, ID, UT and WA. Idaho Residents: License #RRL-10073; Louisiana Residents: License #1697898; Nevada License #CDTH11200; Ohio Residents: License #ST.760161.000; Washington License #530-CC/SL-111888. California Residents: Possible Finance is licensed by the Department of Financial Protection and Innovation, pursuant to the California Deferred Deposit Transaction Law, License #10DBO-105848.

Loans in AL, AR, AZ, DE, FL, IA, IN, KS, KY, LA, MI, MO, MS, MT, NC, NE, NH, NV, OH, OK, OR, RI, SC, TN, TX, VA, VT, and WY are made by Coastal Community Bank, and serviced by Possible Finance. Texas Residents: Possible Finance is a licensed Credit Access Business; License #1800061850-160823.

*Funding typically occurs within seconds; ACH transfers take 1-2 business days. Instant Delivery fee may apply in select states.

^Loan amounts & structure vary by state. Max amount not typical.

°Savings since 2017 includes fees Possible doesn't charge (e.g., NSF, rollover) plus reduced costs from customers borrowing less frequently than typical payday loan users, assuming customers would otherwise have faced industry-average fees and borrowing rates. Sources: internal data; state regulatory data; CFPB (Pub. No. 2023-9); Pew ("Payday Lending in America," 2013); CRL ("Down the Drain," 2025). Individual results may vary.

¨See possiblefinance.com/samplepaymentschedules for rates & terms examples.

ˇReal customer compensated. Results may vary. 

˘Possible Loans offer up to 29 days of payment flexibility from original due date.

All trademarks and brand names are property of their respective owners. Use of them does not imply any affiliation with or endorsement by them.

If you have questions or concerns, please contact the Support Team at support.possiblefinance.com

Mailing Address: Possible Finance, PO Box 98686, Las Vegas, NV 89193

Possible Financial Inc. © 2026 - NMLS #1697898