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Tony Huang on Possible’s Mission to Do Better

Tony Huang on Possible’s Mission to Do Better

Summary

Each year, the average payday loan customer takes out eight loans—some take out 10, 15 or even 20. These borrowers aren’t mismanaging their money. They’re stuck in a debt cycle that’s designed to keep them there.

In this clip from the Startups 4 Good podcast, Possible CEO Tony Huang breaks down the harsh realities of payday lending in America, and the incentive structures that keep customers from getting ahead financially.

At Possible, we believe financial tools should be designed to help people move forward, not fall behind. That means giving customers more flexibility, more clarity and more chances to build a better future.

Transcript

So the average payday loan customer in this country takes out eight payday loans each year. That's the average. There are many customers that frequently use payday loans today that are taking out 10, 12, 15, 20 payday loans in a given year. And the reality is they're stuck in a debt cycle and roughly half of all payday loan customers are actually stuck in a debt cycle, meaning they're constantly re-borrowing as soon as they repay, and certainly from a business perspective, you will look at this and say, this is exactly what the lenders wanted. This is how they make money. And that's something we found as well. When we looked at this, traditional payday lenders actually had no incentive to help their customers out of this debt cycle. In fact, the business model is how do we captivate this audience and not let them go or let them graduate because that's really how they make money, you know?

More in this series

All products are subject to eligibility and approval by Possible Financial Inc. dba “Possible Finance” and “Possible” or its banking partner Coastal Community Bank. Eligibility for a product is not guaranteed.

For Loans, Possible Finance has direct lending licenses in AK, CA, HI, ID, UT and WA. Idaho Residents: License #RRL-10073; Louisiana Residents: License #1697898; Nevada License #CDTH11200; Ohio Residents: License #ST.760161.000; Washington License #530-CC/SL-111888. California Residents: Possible Finance is licensed by the Department of Financial Protection and Innovation, pursuant to the California Deferred Deposit Transaction Law, License #10DBO-105848.

Loans in AL, AR, AZ, DE, FL, IA, IN, KS, KY, LA, MI, MO, MS, MT, NC, NE, NH, NV, OH, OK, OR, RI, SC, TN, TX, VA, VT, and WY are made by Coastal Community Bank, and serviced by Possible Finance. Texas Residents: Possible Finance is a licensed Credit Access Business; License #1800061850-160823.

*Funding typically occurs within seconds; ACH transfers take 1-2 business days. Instant Delivery fee may apply in select states.

^Loan amounts & structure vary by state. Max amount not typical.

°Savings since 2017 includes fees Possible doesn't charge (e.g., NSF, rollover) plus reduced costs from customers borrowing less frequently than typical payday loan users, assuming customers would otherwise have faced industry-average fees and borrowing rates. Sources: internal data; state regulatory data; CFPB (Pub. No. 2023-9); Pew ("Payday Lending in America," 2013); CRL ("Down the Drain," 2025). Individual results may vary.

¨See possiblefinance.com/samplepaymentschedules for rates & terms examples.

ˇReal customer compensated. Results may vary. 

˘Possible Loans offer up to 29 days of payment flexibility from original due date.

All trademarks and brand names are property of their respective owners. Use of them does not imply any affiliation with or endorsement by them.

If you have questions or concerns, please contact the Support Team at support.possiblefinance.com

Mailing Address: Possible Finance, PO Box 98686, Las Vegas, NV 89193

Possible Financial Inc. © 2026 - NMLS #1697898

All products are subject to eligibility and approval by Possible Financial Inc. dba “Possible Finance” and “Possible” or its banking partner Coastal Community Bank. Eligibility for a product is not guaranteed.

For Loans, Possible Finance has direct lending licenses in AK, CA, HI, ID, UT and WA. Idaho Residents: License #RRL-10073; Louisiana Residents: License #1697898; Nevada License #CDTH11200; Ohio Residents: License #ST.760161.000; Washington License #530-CC/SL-111888. California Residents: Possible Finance is licensed by the Department of Financial Protection and Innovation, pursuant to the California Deferred Deposit Transaction Law, License #10DBO-105848.

Loans in AL, AR, AZ, DE, FL, IA, IN, KS, KY, LA, MI, MO, MS, MT, NC, NE, NH, NV, OH, OK, OR, RI, SC, TN, TX, VA, VT, and WY are made by Coastal Community Bank, and serviced by Possible Finance. Texas Residents: Possible Finance is a licensed Credit Access Business; License #1800061850-160823.

*Funding typically occurs within seconds; ACH transfers take 1-2 business days. Instant Delivery fee may apply in select states.

^Loan amounts & structure vary by state. Max amount not typical.

°Savings since 2017 includes fees Possible doesn't charge (e.g., NSF, rollover) plus reduced costs from customers borrowing less frequently than typical payday loan users, assuming customers would otherwise have faced industry-average fees and borrowing rates. Sources: internal data; state regulatory data; CFPB (Pub. No. 2023-9); Pew ("Payday Lending in America," 2013); CRL ("Down the Drain," 2025). Individual results may vary.

¨See possiblefinance.com/samplepaymentschedules for rates & terms examples.

ˇReal customer compensated. Results may vary. 

˘Possible Loans offer up to 29 days of payment flexibility from original due date.

All trademarks and brand names are property of their respective owners. Use of them does not imply any affiliation with or endorsement by them.

If you have questions or concerns, please contact the Support Team at support.possiblefinance.com

Mailing Address: Possible Finance, PO Box 98686, Las Vegas, NV 89193

Possible Financial Inc. © 2026 - NMLS #1697898

All products are subject to eligibility and approval by Possible Financial Inc. dba “Possible Finance” and “Possible” or its banking partner Coastal Community Bank. Eligibility for a product is not guaranteed.

For Loans, Possible Finance has direct lending licenses in AK, CA, HI, ID, UT and WA. Idaho Residents: License #RRL-10073; Louisiana Residents: License #1697898; Nevada License #CDTH11200; Ohio Residents: License #ST.760161.000; Washington License #530-CC/SL-111888. California Residents: Possible Finance is licensed by the Department of Financial Protection and Innovation, pursuant to the California Deferred Deposit Transaction Law, License #10DBO-105848.

Loans in AL, AR, AZ, DE, FL, IA, IN, KS, KY, LA, MI, MO, MS, MT, NC, NE, NH, NV, OH, OK, OR, RI, SC, TN, TX, VA, VT, and WY are made by Coastal Community Bank, and serviced by Possible Finance. Texas Residents: Possible Finance is a licensed Credit Access Business; License #1800061850-160823.

*Funding typically occurs within seconds; ACH transfers take 1-2 business days. Instant Delivery fee may apply in select states.

^Loan amounts & structure vary by state. Max amount not typical.

°Savings since 2017 includes fees Possible doesn't charge (e.g., NSF, rollover) plus reduced costs from customers borrowing less frequently than typical payday loan users, assuming customers would otherwise have faced industry-average fees and borrowing rates. Sources: internal data; state regulatory data; CFPB (Pub. No. 2023-9); Pew ("Payday Lending in America," 2013); CRL ("Down the Drain," 2025). Individual results may vary.

¨See possiblefinance.com/samplepaymentschedules for rates & terms examples.

ˇReal customer compensated. Results may vary. 

˘Possible Loans offer up to 29 days of payment flexibility from original due date.

All trademarks and brand names are property of their respective owners. Use of them does not imply any affiliation with or endorsement by them.

If you have questions or concerns, please contact the Support Team at support.possiblefinance.com

Mailing Address: Possible Finance, PO Box 98686, Las Vegas, NV 89193

Possible Financial Inc. © 2026 - NMLS #1697898